We made a big announcement today! Here's the news from our press release:
Press Management Group Cofounders David Kiggins and Kimberly Novosel announce Novosel’s exit to launch a new company, Elsewhere Entertainment. Press Management Group (PMG) will remain in Kiggins’ hands where he will transition the company from a creative management firm to a management/talent agency, and will put more of a focus on building revenue streams for its talent roster while continuing to work extensively in Brand/Strategic Partnerships, connecting the best talent in Entertainment and Sports with brands around the world.
"I've been transitioning to the agency side of the industry over the past few years,” Kiggins says of the new direction. “It's something I'm passionate about. I love connecting the right people for the right projects and the creative process behind taking an individual, brand, or project and figuring out short/long-term strategies to maximize revenue possibilities."
“What I love most about the music business is working with artists closely on creating their brand and building their audience through image development, quality content creation, and smart strategy with thoughtful execution,” Novosel states. In order to focus on that work, she’s launching Elsewhere Entertainment, where she will provide artist coaching and consulting services that come from nearly two decades of experience in Marketing, Management, and PR. She adds, “Elsewhere is where business development and self-development collide.” She will also manage a select number of artists, beginning with country singer/songwriter Dew Pendleton who joins her from the PMG roster.
“I can't say enough good things about David, and am so grateful to have his support as I make this change to keep my work in line with my personal mission,” Novosel shares. Kiggins adds, "I have so much respect and admiration for Kimberly as a business partner and friend and am looking forward to watching her chase her passions in this new endeavor. We've had an amazing run together over the past three years and together have turned PMG into a respected agency in the industry. I'm excited to use the foundation we’ve built and strategically take PMG to the next level.”
The two founded Press Management Group three years ago.